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Featured Articles
Moving past products to what customers really buy.Customers don't buy products they buy what products give them. Cosmetic companies don't sell lipstick they sell beauty. Automotive companies don't sell cars they sell mobility, status and fun. Read more »
Work Life Balance #2 - Name Your ClaimPart of an unfulfilled Work / Life Balance is a sense that something is missing. That perhaps we are not getting what we truly want. Getting what we want is almost impossible if we havenât first named our claim. Read more »
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"A great book on communicating effectively at work and home." |